HEDONISME TERHADAP GEN-Z DAN TELAAH QS. AL HADID AYAT 20

Abstract

This study examines the relationship between hedonistic tendencies among Generation Z and the ethical message of Q.S. al-Hadid [57]:20. Rather than treating hedonism merely as an individual moral weakness, the article situates it within digital consumer culture, social-media exposure, Fear of Missing Out (FoMO), and the search for social validation. This qualitative library research applies content analysis to classical-contemporary Qur’anic exegesis, especially Tafsir al-Maraghi and Tafsir al-Misbah, and to recent empirical studies on Generation Z. The analysis categorizes the data into five Qur’anic concepts—la‘ib, lahw, zinah, tafakhur, and takathur—and relates them to contemporary patterns of consumption and digital self-presentation. The findings show that Generation Z’s vulnerability to hedonistic lifestyles is shaped by the interaction of personal desire and structural-digital pressures, particularly trend exposure, instant consumption, FoMO, and validation mechanisms. Al-Maraghi emphasizes the transience and deceptive character of worldly pleasure, while Quraish Shihab provides a more contextual reading of the stages and attractions of worldly life. The novelty of this study lies in integrating comparative tafsir with a sociological reading of digital consumer culture, thereby positioning Q.S. al-Hadid [57]:20 not as a rejection of worldly enjoyment, but as an ethical framework for self-control, proportional consumption, and spiritual-social balance among Generation.