Pemberdayaan Ekonomi Inklusif : Implementasi Digital Marketing 6.0 dan Affiliate Marketing Bagi Pelaku Usaha Disabilitas Di Wonosobo

Abstract

Inclusive economic empowerment for people with disabilities is a strategic step in reducing economic disparities and increasing their participation in the business sector. Wonosobo Regency, as an area with growing creative economic potential, still faces obstacles in the economic inclusion of people with disabilities, especially in digital literacy, access to capital, and technology-based marketing strategies. This program aims to implement Digital Marketing 6.0 and affiliate marketing as an innovative solution in increasing the business capacity of the disabled community in Wonosobo. The methods used include digital literacy training, digital marketing assistance based on artificial intelligence (AI) and the Internet of Things (IoT), as well as developing affiliate business models to expand market reach. Expected results include increasing partners' digital skills, optimizing technology-based marketing, and increasing economic access through more inclusive affiliate schemes. With a technology-based and collaborative approach, this program not only supports the economic independence of people with disabilities, but also contributes to achieving the Sustainable Development Goals (SDGs), especially in the aspects of reducing inequality (SDG 10) and inclusive economic growth (SDG 8).